The 2017 Addy Awards #AAFLasVegas

What an event, what a fabulous group of creatives and what a privilege it was to be the Chair of this long-time American Advertising Federation (AAF) tradition.

The EMRG Theory

I’ve always been fascinated by people’s journey, those who have become successful and those who have failed miserably. How did they get there, what path did they take that led them in the right and/or wrong direction?  I’ve come to the conclusion that it’s not simply the end result as many of us focus our energy on moreover…

Viva Las Advertising – #TheCosmopolitanLV

Advertising is such a powerful tool for businesses to showcase their products // services  in unique ways that encourage specific action. It’s a challenge finding the right message // creative  along with the appropriate marketing channel to capture the consumer’s attention long enough to get the desired outcome. Whatever that desired outcome might be. I’ve always been intrigued with what…