What an event, what a fabulous group of creatives and what a privilege it was to be the Chair of this long-time American Advertising Federation (AAF) tradition.
Advertising is such a powerful tool for businesses to showcase their products // services in unique ways that encourage specific action. It’s a challenge finding the right message // creative along with the appropriate marketing channel to capture the consumer’s attention long enough to get the desired outcome. Whatever that desired outcome might be. I’ve always been intrigued with what […]