Client Recruitment #ALoveLetter

Dear Future Client  –

Life is about to get exciting. Have you ever dreamed about, wished for and fantasized about a passion project? Something your heart and spirit just cannot stop thinking about. Something you’d like to create, that’ll leave your mark in society. Good news, your girl is here to make your dreams come true.

I firmly believe that all dreams can come to fruition through hard work, collaboration and resiliency. Are you with me? Let’s join forces and make some magic y’all as we #EMRGIdeas. The world is waiting for your damn good ideas.

To further explore your dreams, click here. 

Looking forward to making waves with you.

Love x Light,

The Emerging Marketer

Always Be A W(ork) I(n) P(rogress) #WIP

Life isn’t an overnight success story …

As I continue to grow and experience life I’ve finally gotten to a point where I am completely content with where I am, while still working towards the vision of who I want to become. Life and it’s many ups, downs & turnarounds are all part of the human experience. As most twenty-somethings, I tend to over analyze, be extremely impatient and find myself in an overdramatized crisis because I feel like I’m not where I’m “supposed” to be or I’m “behind” of my expectations of where I should be at this stage in my life. Honestly, that’s a whole lot of nonsense, everyone’s journey is unique to them and the timeline we perceive for ourselves holds no real value. We simply can’t plan out our circumstances that have brought us to this point right now. What I’ve learned in my short 29 years of existence is that it’s really not about “what happens to us” moreover how we choose to deal with the things that disrupt our so-called plan / timeline.

In short, I’ve finally gotten a point in my life where I’m content. Content in the sense that I’m ok with enjoying the ride, taking in the experiences and the lessons I’ve learned along the way. We really are continuous works in progress and if that’s the case there’s nothing we can gain from worrying about where we’re not at in the current moment. Please believe, I myself am not exempt from hard aches, disappoints and setbacks. What I am though is resilient and what hasn’t broken me has truly made me grow into the flowery, expressive woman I am today. I’m here because I’m still a #WIP. Be happy with how far you’ve gone, what you’ve experienced and the blessing of getting just one more day to share your magic with the world. Here’s to new adventures and unforgettable experiences!

🙏🏽💫🧡 – The Emerging Marketer

To Mix & Mingle #BrandBeers

We are out here and out here in numbers. I had the pleasure of joining my fellow #VegasCreatives for the American Advertising Federation’s monthly mixer #BrandBeers at Bandito Latin Kitchen & Cantina.

It’s such a delight to spend quality time with like minded people. I was never really into the idea of networking before. Don’t get me wrong I love connecting with people, but at networking events, I just felt that the ‘connecting’ aspect of it wasn’t really that organic. What I mean to say is that I feel many professional networking events are filled with ‘thirsty’ business card exchanges and frankly that’s not my style. I prefer getting to know a person, their passions, what motivates them before I even ask them what they do for a living. In my opinion, that piece of it is secondary to the overall act of relationship building.

In my experience, connecting with people on a deeper level beyond where they work or what they do has paid off more than the simple business card exchange dance. Simply put, people change jobs so rapidly these days how could one really keep up with those relationships. I believe you’re better off developing rapport, trust and overall feel goods with people to grow the right kind of network. A network that isn’t just there the moment you need a favor, but the kind of community that supports you, lifts you up when you need to and can honestly give you the advice to help you grow as a professional and as an individual.

So next time you get invited to a professional networking event go with an open mind, try to connect with people on who they are not what they do and be ready to mix & mingle.

Grown in the City // NYC Edition

Once you get to know me you’ll learn I love to travel. That travel bug bit me years ago and I’ve never looked back. My latest adventure took me back to NYC, the first place my family touched down when we came to America. A very Prince Akeem-type of experience, excluding the royalty status in my homeland and deep pockets scenario, we were just another group of immigrants that came to America for something more.

Back then, in the early 90’s, we resided where many of my people like to call home; In The Heights, better known as Washington Heights where many Dominicans call home. I’ve visited plenty of times in my youth, but never experienced the city as an adult, a creative, whiskey drinking, grown woman who was ready to paint the city red. In short, I had a fabulous time, truly a trip to remember. There’s something magical that NYC has to offer, that no other city I’ve visited could even replicate and I’ve seen quite a bit of metropolitan cities across the globe. So there I was, off to the Big Apple, where I indulged in real NYC Pizza, mingling with my fellow Dominicans and seeing some of the sites that I wanted to revisit. NYC, I feel like you just get better with age and I thank you for allowing me to share in some of your greatness. See my quick trip recap below:

Central Park swag (2)
In These Streets at Central Park

The Big Apple’s Adulting Trip Review 

  1. NYC in June – many folks told me it would be too hot, there would be too many people, but honestly, it was pretty nice. Many locals were out of town and it was a nice sweet spot to check out the slower season post MDW.
  2. Touristy vs Traveler activities – I had a laundry list of ‘Touristy’ things that I wanted to accomplish, e.g. Empire State Building, Ellis Island/Lady Liberty, Museums. However, none of those transpired and I’m perfectly ok with that. I experienced the various cultures that make up the city, I caught the I.G. worthy images I wanted and at the end of the day, I lived like the locals. Enjoyed the food, the live music and performances that were everywhere and the quality time of my traveling companions.
  3. Where to Stay – I was fortunate enough to lodge at my amiga’s casa in Brooklyn while I was there. I prefer staying in more neighborhooded joints and roam with the locals than a hotel on any given day. I feel like that allows me to experience more of the essence of the place I’m visiting vs what you see on TV and in Movies.
  4. Fooooood – y’all … I can just say (as I smack my lip in the memory of the good good I indulged in while in NYC) the food was everything. I had some real authentic Dominican cuisine that my mama didn’t cook and I got to buy some bought ice cold President #DominicanBeer. Other spots that gave me life:
    1. Italian: EATALY – Sabbia on the Roof #ROSÈallDay // Manhattan 
    2. Indian Cuisine: Taj Kabab King #SamosasAreLife // Williamsburg, Brooklyn
    3. New York Pizza: Artichoke Pizza #SmackYoLipGood // Greenwich Village
    4. DRANK – Noorman’s Kill for over 400 types of #Whiskey & they have a delightful grill cheese menu // Williamsburg, Brooklyn
    5. Let’s be honest, there are amazing eats on nearly every corner you can’t go wrong

In short, baby girl had an incredible time in NYC. Enjoying my family & friends, food and dranks, and strolling through the city.

Until my next trip y’all #CashMeOutside

The 2017 Addy Awards #AAFLasVegas

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Addy Awards Las Vegas 2017 – Recap from Jonathan Del Pozo on Vimeo.

What an event, what a fabulous group of creatives and what a privilege it was to be the Chair of this long-time American Advertising Federation (AAF) tradition.

The annual American Advertising Awards celebrate creativity in the local market and winners have an opportunity to enter their work for the regional and national competition.  There are a panel of judges that we bring from out of market who review all entries and winners are announced at our local Addy Awards Show.

I have a vivid memory of the conversation I had with the then president of the local AAF chapter after we celebrated the 2016 Addy Awards. He asked me if I was interested in being the Chair of this year’s Addy Award Show. At first, I was thrilled and honored to be asked, but also low-key unsure what that all meant and how involved this role would be. Long story short, I jumped into the deep end, picked some floaties and started on this whirlwind of a year working with my fellow comrades on the AAF Las Vegas Board to create a spectacular event. Let me tell you … it was SO much work, but overall one of the best experiences I’ve ever had.

I remember the beginning days of planning, where we went to the Art Institute and met with student designers to help develop the concept with us. I totally had a complete Tim Gunn moment after we gave them direction and closed my speech with ‘Designers, Make it Work.’ It was simply fabulous! They developed the creative for the whole event and the magazine publication. The talent and dedication in these young designers is incredible and nothing short of inspiring. A reason I am so enamored by the local AAF Chapter and my fellow broad members is that we really do our best to incorporate community engagement at all levels and do a great job of creating opportunities for the next, up and coming professionals in our city.

We hosted our ‘Be Part of the Golden Age’ 2017 Addy Awards inside Cabaret Jazz at The Smith Center for the Performing Arts. An art deco inspired venue that I happen to know and love quite well as this also my place of employment. I was thrilled that our event was hosted there and that we sold out, it aligned ever so perfectly with our theme and our creatives loved it!

It was definitely a night that will go down in the history books (at least for me). Here’s to staying #Golden, #Magical & #Creative in the City of Las Vegas and beyond.

 

The EMRG Theory

I’ve always been fascinated by people’s journey, those who have become successful and those who have failed miserably. How did they get there, what path did they take that led them in the right and/or wrong direction?  I’ve come to the conclusion that it’s not simply the end result as many of us focus our energy on moreover it’s about the journey we endure to get there. That’s where the most interesting part of the story is. The messy, undefined, emotional journey.

The EMeRGing theory encompasses the study of the journey. Climbing that ladder to our dreams, falling flat on your butt, learning valuable lessons and what it will take to succeed on your own terms. I find myself contemplating on this so much so I embody the theory within all facets of my personal/professional life. After all I am the Emerging Marketer.

That’s what this blog is all about, focusing on the journey. My journey to be specific within the marketing field, that twenty-something conundrum, living in the lovely Las Vegas and all matters that pertain to adulting.

Sounds fun right? I can’t wait to do a deep dive on all things EMRG.

EMRG

@StubHub / #FestivalPro are you ready for me?

Music.Moments.Memories.

I experienced my first ever music festival in the fall of 2014 with the Life Is Beautiful Festival in Downtown Las Vegas, home of the most badass people in the U.S. (just saying). I’m ecstatic about this contest to give one lucky person the opportunity of a lifetime. I’m not going to lie, winning would be pretty dope. Furthermore, I am a branding / social media passionista  (yeah, I just made that word up, I’m a marketer DUH!) and although going to festivals for a month would be incredible; being able to brand the hell out of the awesome festivals in your package would be just as fun.

Think about it; You + Me ( .. and some guy named Dupree) = MAGIC in Real Life! 

Holler at me!

XoXo

The Emerging Marketer

Keeping things 100 …

It’s been nearly a year since this beautiful passion project of mine launched and yet as soon as it came to existence, the dream – the fire that lit my soul up  – seemed to burnout (much like myself). 2015 was a year where so many things had changed for me and facing burnout seemed to be my only constant and still is. I had dreams and aspirations of greatness. Excitement for what was to come and then as I continued to take on more and more projects, I slowly began to lose myself without really even noticing. I felt as if I only continued to stay hyper-focused, to work even harder, to have as less idle time that I might have been able to overcome the rut and the impending burnout that I was heading towards.

As you might imagine, I crashed and blew up in flames. Unfortunately, I put my body and spirit through too much madness. To backtrack a bit, I spent over a year-and-a-half not sleeping. Not entirely because I was off building relationships and climbing the corporate ladder. I mostly spent my time pleasing all those around me. My family and their needs, my so-called boyfriend at the time and all his needs, my friends, my colleagues. By the end of it all there was nothing left. Cariela had disappeared, disseminated from existence. I simply became everything for everyone and left nothing for myself.

I was not living authentically and to be honest I’m not sure what that even means now. Who is Cariela? You got me! What are my interests? I have no clue! I’ve found myself broken and hurt and stuck in a deep dark hole. I’ve been wallowing in the darkness and still at this very moment as I type these words I’m in a hole so deep I’m unsure how to get out. I’m lost and unfortunately, my health is deteriorating as a result of it. DAMN. Being a #twentysomething sure isn’t what it’s cut out to be and what stalls me the most is that the world doesn’t stop for any of us to figure it out. Argh! It’s infuriating, yet I’m full of guilt. Guilty for complaining about these first world problems. I know what it means to not have a lot and I know so many others that truly suffer in this wild world of ours and I’m ashamed to not be as ecstatic about what I have and of a bright future ahead of me.

If you know me, you know I’ve been Miss Positivity, for almost most of my life I have been. Where has that girl gone???? I suppose, my down pour began when I truly felt alone in this world. I’ve been so hyper-connected with people and creating their happiness that I forgot myself. And once I was truly left alone with my problems and with big decisions, my brain seemed to erupt and burst into a million pieces. I’ve always based my life on others needs and had no clue how to begin to focus on my own.   I completely forgot to care for myself and develop my individuality. My happiness has always been a direct result of those who are around me. I don’t know how to pull from within and when you choose to surround yourself with a few negative people you make some really bad decisions. I am a person easily influenced by others and thinks that deep down people don’t intentionally seek out to hurt one another. Boy am I NAIVE!

I’ve found myself becoming a cynical person and this hurts me to my core because that is not who I want to be. There are so many great things in this life that I’m simply giving up on because I can only focus on the negative.

Baby steps is what I keep hearing from colleagues and loved ones the like. I’ve never been good with this. I’m too hard on myself to allow the ‘process’ to flourish. You can’t expect to walk out of the womb killing the game of life, right? Yeah, I wonder why I keep thinking that has to be me; on top of it all, all the time and for everyone. There is something truly off about myself and I haven’t been able to fix it. I need to let go and move on because if I don’t I’m sure to perish. With that said, baby step number one is to simply get up in the morning and think of one positive thing for the day.

Keep up with me on that @emergingmktr on twitter  #21daysofpositivity. Why? Because we all need some accountability.

I pray for peace and purpose in all our hearts.

XoXo

The Emerging Marketer

 

Viva Las Advertising – #TheCosmopolitanLV

Advertising is such a powerful tool for businesses to showcase their products // services in unique ways that encourage specific action. It’s a challenge finding the right message // creative along with the appropriate marketing channel to capture the consumer’s attention long enough to get the desired outcome. Whatever that desired outcome might be. I’ve always been intrigued with what companies decide to move forward with. That final ad that hits all channels and is left for the consumer to react. Good or bad, there’s no going back.

I love seeing the latest Ad successes // Ad failures and really advertising that pushes the envelope and leaves an impression on me. I’m particularly interested in Ads that are specific to Las Vegas and its residing companies. You know, “What Happens in Vegas Stays in Vegas.” Pure. Strategic. Genius. That phrase has left a mark on this city.  Vegas is truly a unique monster and I LOVE IT.  That’s why I’ve come up with a series that discusses advertising from my city; enter Viva Las Advertising: A Vegas Grown Series.

Viva-Las-Advertising_TheCosmoHeader

First up #TheCosmopolitanLV,  a luxury resort located in the center of it all, but really all the resorts on the strip claim to be luxurious. So how are they capturing their audience? Besides the traditional media they’ve really gone outside the box in their marketing campaign. Coincidently they are reaching their consumers by giving them a box, a gift box to be specific 30,000 feet in the air.

Let me explain. I recently flew back home on a United Airlines flight. Nearing the end of my travels the flight attendants came through the cabin preparing for landing, but before we touched down to Vegas town they passed out gift boxes to passengers that were 21 and over. As I pondered on the box and opened it with intrigue I became ecstatic to find a strategic marketing GOLDMINE.

Take a look below …

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Each gift box contained a few cards. Thicker stock than playing cards to establish a perception of a quality brand. Doubled sided, on one side a picture to intrigue and the other a series of special offers.

Why this is a great campaign:

(1) It reaches the consumer at it’s most desired state, that is folks traveling to Las Vegas. Those who are hyped up on excitement for their vacation and can’t wait to get off the airplane to join in on the fun.

(2) The gift boxes both surprise and delight the consumer. Studies have shown this method to be effective in leaving an impression on the consumer. That impression, the warm and fuzzy feelings, leave a memorable impact that can lead to action.

(3) The gift boxes encourage action, easily and effortlessly. Why wouldn’t someone take advantage of the special offers that hide inside? It’s as simple as that, the Cosmopolitan is giving people a reason to go to their resort and that’s what stands out to the consumer.

Long story short … Bravo to  #TheCosmopolitanLV for an awesome campaign! Until next time, Viva Las Advertising.

For more information check out what the  VP of Marketing had to say about their campaign:  http://chicagoama.org/brandsmart2014casestudyrecap/

The EMRG Theory

I’ve always been fascinated by people’s journey, those who have become successful and those who have failed miserably. How did they get there, what path did they take that led them in the right and/or wrong direction?  I’ve come to the conclusion that it’s not simply the end result as many of us focus our energy on moreover it’s about the journey we endure to get there. That’s where the most interesting part of the story is. The messy, undefined, emotional journey.

The EMeRGing theory encompasses the study of the journey. Climbing that ladder to our dreams, falling flat on your butt, learning valuable lessons and what it will take to succeed on your own terms. I find myself contemplating on this so much so I embody the theory within all facets of my personal/professional life. After all I am the Emerging Marketer.

That’s what this blog is all about, focusing on the journey. My journey to be specific within the marketing field, that twenty-something conundrum, living in the lovely Las Vegas and all matters that pertain to adulting.

Sounds fun right? I can’t wait to do a deep dive on all things EMRG.